A brave New Venture
Ed Hackbarth and David Jameson opened the first Del Taco in Yermo, CA in 1964. With a menu of 19¢ tacos, tostadas, fries and 24¢ cheeseburgers, Del Taco brought in $169 in sales on its first day in business - the equivalent of 900 tacos. Things were off to a bold start.
Del Taco thrived during the 1970s. By 1977 there were 50 restaurants and by 1978 there were 100. The menu also grew, expanding to include items like the bun taco, quesadilla and ice cream sundaes.
In 1988, Del Taco greatly increased in size and geographic reach by merging with Naugles restaurant chain. Del Taco also began to stay open all night to serve the growing neeeds of the new 24/7 lifestyle.
In the 90s Del Taco set the stage for extreme growth by launching a series of initiatives to improve the total customer experience and grow the brand's image, including a new logo design.
By 2006, Del Taco nearly doubled in size and opened the 500th restaurant in 2008. An exciting new dessert was also introduced to the menu that has since become a fan favorite: Caramel Cheesecake Bites. Additionally, the Del Taco Super Special Show launched, treating our fans to a humorous take on our brand.
a fresh approach
By introducing the Buck & Under Menu, Epic Burritos, and Handcrafted Ensaladas, Del Taco has continued to demonstrate that you can still get delicious food made with fresh ingredients for an UnFreshing Believable price.
In 2016 Del Taco launched THE Del Taco, inspired by the original and loaded with more of everything you love. Everything Del Taco stands for is represented by this new signature taco.