DEL TACO OFFERS A FRESH TASTE OF CALIFORNIA WITH NEWEST EPIC BURRITO™
Epic Cali Steak & Guac Burrito Features Grilled Carne Asada Steak, Guacamole & Crinkle-Cut Fries **Free Medium Drink with Purchase June 9-18**
Lake Forest, California – June 4, 2014 – Del Taco is embracing its California roots with the launch of its new Epic Cali Steak & Guac Burrito, available beginning June 5 for a limited time. Epic in every way, Del Taco’s Epic Cali Steak & Guac Burrito is loaded with grilled carne asada steak, guacamole, sour cream, freshly chopped pico de gallo salsa and stuffed with Del Taco’s famous crinkle-cut fries. Del Taco’s Epic Cali Steak & Guac Burrito will be offered a la carte or as a meal with a medium drink. The burrito itself will be priced at $4.99, and the meal will be priced at $6.49.
From June 9 - 18, 2014, Del Taco is offering a free medium drink to guests who purchase any Epic Burrito, at participating locations.
Del Taco’s Epic Cali Steak & Guac Burrito is the newest addition to the company’s popular Epic Burrito line-up, which launched in November 2013. Weighing in at approximately one pound each, these premium burritos offer unique flavor profiles, along with the size and fresh ingredients that are often found in pricier burritos which can cost upwards of $7 at other fast-casual chains.
“Epic Burritos have quickly become a guest favorite,” said John Cappasola, chief brand officer, Del Taco. “With the combination of delicious flavors in our new Epic Cali Steak & Guac Burrito, Del Taco is able to provide its guests across the country with a fresh taste of Southern California, where the original California Burrito was born.”
Other Del Taco Epic Burritos include Epic Fajita Burrito, Epic Steak & Potato Burrito, and Epic Chicken Chipotle Ranch Burrito.
About Del Taco
2014 marks Del Taco’s 50th anniversary. At Del Taco, all menu items taste better because they are made to order with fresh ingredients including cheddar cheese grated from 40-pound blocks, handmade pico de gallo salsa, lard-free beans slow-cooked from scratch, and marinated chicken grilled in the restaurant. The menu includes classic Mexican dishes such as tacos, burritos, quesadillas and nachos as well as American favorites including hamburgers, crinkle-cut fries and shakes. In 2013, Del Taco announced a rebranding effort and the “UnFreshing Believable” advertising campaign to communicate the lengths the company goes to in order to deliver quality, made-to-order menu items created with freshly-prepared ingredients. Del Taco also serves breakfast featuring a full line of breakfast burritos. Del Taco has 546 restaurants in 17 states serving more than three million guests each week. Consumers can receive coupons for free food by "liking" Del Taco on Facebook at www.facebook.com/deltaco or joining our Raving Fan eClub at www.DelTaco.com/RavingFan. For more information, please visit www.deltaco.com.