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Del Taco Blows Up the Definition of Value: For a Limited Time, Regular Tacos Available for the Insane Price of 39 Cents

(Lake Forest, CA) Aug 4, 2010—Never one to back away from the extreme, Del Taco announced today that it is blowing up the definition of value of its popular 59-cent regular taco and – for a limited time – introducing a new, absolutely crazy price of 39 cents.

“Our competition may ask, is Del Taco ‘out of control?’ Our tacos were already a great value – but 39 cents is insane value,” said John Cappasola, Vice President of Marketing at Del Taco. “Actually, we think this promotion is the right idea at just the right time. The economy is at a stand still, and at this price, Del Taco fans can go crazy for our great tasting tacos.”

Cappasola wants to remind everyone that the only thing that’s changing is the price. “Seasoned beef, freshly grated cheddar cheese and crisp lettuce on a crunchy or soft shell,” he said. “It’s the same delicious Del Taco taste but now for just 39 cents.”

For more than 40 years, Del Taco has been offering menu items that appeal to a broad range of tastes with a strong emphasis on quality and value. The menu includes Mexican offerings of tacos, burritos, quesadillas and nachos as well as American favorites like hamburgers, fries and milk shakes. Each item is made to order with quality ingredients including lard-free beans made from scratch daily, real cheddar cheese grated on site, chicken grilled fresh every hour, hand-made salsa and fresh produce.

Consumers can become Del Taco fans on Facebook and receive coupons for free food. For more information, please visit facebook.com/deltaco

Del Taco has more than 515 restaurants in 16 states.

publicrelations@deltaco.com