Job Description: Position Summary:

Develop, coordinate, and execute local, regional and company wide promotions that increase customer transactions, check average and top line sales for the Del Taco brand. Work with Del Taco approved agencies to develop needed support materials for programs such as display ads, billboards, coupons, etc. Directly negotiate with media outlets to maximize local TV, cable, and radio promotional activities. Prepare and disseminate communications and instructions to affected restaurants in advance of promotional launches.


Positions Duties and Responsibilities:

•Plan, coordinate and execute “value-added” and fee-based media and non-media promotional events to drive customer transactions, check average, and top line sales.
•Meet with Area Directors and Franchisees to plan restaurant/DMA specific marketing & PR programs to build sales
•Travel to assigned markets to plan and/or execute promotional & marketing activities as needed
•Draft and disseminate communications for all local and regional promotions to General Managers, Area Directors and Franchisees as directed by Del Taco Corporate Marketing
•Plan, budget, coordinate, & execute Grand Openings for new company and franchise restaurants in assigned markets.
•Create & distribute media updates for each promotional period to both corporate & franchise operators in assigned markets.
•Negotiate outdoor advertising contracts in respective markets and subsequent contract renewals staying within DMA budgets
•Create and execute direct mail coupon programs using Del Taco media buyers when appropriate
•Provide post-mortem analysis for all marketing programs (radio promotions, direct mail, etc.) within 60 days of activity end date.
•Work with approved graphic designer to design display ads, coupons, billboards, and other collateral materials to support local and regional programs
•Negotiate and fulfill agreements for local and regional sponsorships, advertising, etc.
•Provide copy for radio commercial tags & on-air promotional event announcements as needed to support local and regional activities.
Basic Position Qualifications:

•Degree in Marketing or other applicable course of study (Degree may be substituted for 3-5 years promotional Marketing experience)
•2-3 years experience in Marketing promotions or local advertising (Franchised QSR experience strongly preferred)
•Good interpersonal skills
•Strong organization, detail-oriented and multitasking ability
•Strong negotiation skills (Media negotiation preferred)
•Strong English vocabulary and writing skills (Copy writing experience preferred)
•Ability to self-direct and work independently with limited daily feedback
•Working knowledge of MS Word, Excel, Power Point, Outlook and Acrobat Reader

Job Description:
Position Summary:

Develop, coordinate, and execute local, regional and company wide promotions that increase customer transactions, check average and top line sales for the Del Taco brand. Work with Del Taco approved agencies to develop needed support materials for programs such as display ads, billboards, coupons, etc. Directly negotiate with media outlets to maximize local TV, cable, and radio promotional activities. Prepare and disseminate communications and instructions to affected restaurants in advance of promotional launches.


Positions Duties and Responsibilities:

•Plan, coordinate and execute “value-added” and fee-based media and non-media promotional events to drive customer transactions, check average, and top line sales.
•Meet with Area Directors and Franchisees to plan restaurant/DMA specific marketing & PR programs to build sales
•Travel to assigned markets to plan and/or execute promotional & marketing activities as needed
•Draft and disseminate communications for all local and regional promotions to General Managers, Area Directors and Franchisees as directed by Del Taco Corporate Marketing
•Plan, budget, coordinate, & execute Grand Openings for new company and franchise restaurants in assigned markets.
•Create & distribute media updates for each promotional period to both corporate & franchise operators in assigned markets.
•Negotiate outdoor advertising contracts in respective markets and subsequent contract renewals staying within DMA budgets
•Create and execute direct mail coupon programs using Del Taco media buyers when appropriate
•Provide post-mortem analysis for all marketing programs (radio promotions, direct mail, etc.) within 60 days of activity end date.
•Work with approved graphic designer to design display ads, coupons, billboards, and other collateral materials to support local and regional programs
•Negotiate and fulfill agreements for local and regional sponsorships, advertising, etc.
•Provide copy for radio commercial tags & on-air promotional event announcements as needed to support local and regional activities
•Provide/disseminate Del Taco approved marketing materials and programs for the co-brand as needed.

Basic Position Qualifications:

•Degree in Marketing or other applicable course of study (Degree may be substituted for 3-5 years promotional Marketing experience)
•2-3 years experience in Marketing promotions or local advertising (Franchised QSR experience strongly preferred)
•Good interpersonal skills
•Strong organization, detail-oriented and multitasking ability
•Strong negotiation skills (Media negotiation preferred)
•Strong English vocabulary and writing skills (Copy writing experience preferred)
•Ability to self-direct and work independently with limited daily feedback
•Working knowledge of MS Word, Excel, Power Point, Outlook and Acrobat Reader